Independent risk architect · Lehigh Valley · Licensed in 12 states

We engineer the plan that outlives you. Most agents just sell a policy.

Fifteen minutes with an independent agent who earns the same across all 20+ carriers — real numbers, and the honest answer even when it costs us the sale.

20+ carriers compared $0 cost to work with us NPN 21556594
$0 to work with us · A real licensed agent, not a call center
20+carriers compared
$0cost to work with us
Living benefitsUse it while you're alive
NPN 21556594Licensed & verified
Book your call

Fifteen minutes. Real numbers. Zero pressure.

Pick a time that works for you and Connor will call you directly — not a call center, not a script, just straight answers with your actual quotes on screen.

No sales script. No obligation. If we're not a fit in the first five minutes, I'll tell you.
01
Pick your timeChoose any open slot on the live calendar — it syncs instantly.
02
Get a reminderEmail confirmation, so nothing slips through.
03
See your optionsQuotes from 20+ carriers, side by side, on the first call.
Trouble with the calendar? Call or text 610-360-8583

Quoting the nation's leading carriers, including

Ethos Foresters Financial Americo Transamerica Ameritas Protective John Hancock TruStage North American National Life Group Lincoln Financial Prudential Nationwide Legal & General Allianz Gerber Life Symetra American-Amicable
What we design

The right coverage for every stage of life.

Every policy is shopped across the market and built around your budget — not a carrier's quota. Start with what you're protecting.

For homeowners

Mortgage Protection with Living Benefits

Pays off the house if you pass — and pays you if a critical illness like cancer, heart attack, or stroke stops your income.

Living benefitsUse the death benefit while you're still alive if a critical, chronic or terminal illness hits. Exercising a living-benefit rider reduces the death benefit.
  • No medical exam for most applicants
  • Critical, chronic & terminal illness riders
  • Coverage matched to your mortgage balance
For builders of wealth

Indexed Universal Life (IUL)

Index-linked growth potential with protection from down years, tax-advantaged access in retirement — built for high earners and owner-operators with no 401(k) in the cab.

  • Flexible funding, up or down with your income
  • Tax-advantaged retirement income design
  • Income-tax-free benefit for your family
1099built for owner-operators
See the full IUL strategy ↓
For ages 50–68

Hybrid Long-Term Care

70% of us will need care after 65 — and Medicare generally won't cover long-term care. Hybrids fix "use it or lose it": care benefits if you need them, a death benefit for family if you don't.

  • Money is never wasted — pays out either way
  • One design can cover both spouses
  • Protects retirement savings from care costs
70%will need care after 65
For peace of mind

Final Expense

Simple whole life that covers funeral and end-of-life costs — so grief never comes with a bill attached.

  • No-exam and guaranteed-issue options
  • Premiums locked for life
  • Approvals often same-day
For principal protection

Fixed Annuities

Guaranteed rates with protection from market loss — turning savings into tax-deferred growth or income that arrives like a paycheck for life.

  • Guaranteed rates from established carriers
  • A CD alternative for retirement money
  • Income you can't outlive
For your paycheck

Disability Insurance

Your ability to earn is your biggest asset. If illness or injury stops you from working, disability insurance replaces a portion of your income until you're back on your feet.

  • Protects your paycheck, not just your life
  • Options for self-employed & business owners
  • Short and long-term benefit periods
The classics, done right

Standard Term & Whole Life

Sometimes the right answer is the simple one. We quote straightforward term and whole life across 20+ carriers — and tell you honestly which one your situation calls for.

  • Term life — the most coverage per dollar
  • 10, 15, 20, or 30-year terms to match your mortgage or working years
  • Living benefit riders available on many term policies
  • Whole life — coverage that never expires
  • Guaranteed cash value growth and locked premiums for life
  • Ideal for estate planning and leaving a legacy
Why an independent

The incentive problem, solved.

A captive agent has one company's products to sell you. We have twenty-plus — and earn the same regardless of which one you choose.

20+

Carriers compete

Your file goes to the whole market, not one company's underwriter.

$0

Cost to work with us

Your premium is identical to buying direct. The carrier pays us, you don't.

12

States licensed

PA, NJ, VA, WI, IA, IN, FL, TX, MA, NC, OH, MN — NPN 21556594.

15min

To real numbers

Not a brochure. Your actual rate, from actual carriers, on one call.

The honest answer — even when it costs us the sale

If a policy isn't right for you, we say so. If you already have good coverage, we'll tell you to keep it. That's the whole business model.

The IUL strategy

Growth when the market runs. A floor when it doesn't.

An IUL isn't a product off a shelf — it's a design. Done right, it gives you index-linked cash value growth, protection from down years, tax-advantaged access in retirement, and an income-tax-free benefit for your family.

Upside tied to an indexYour cash value tracks a market index — subject to caps and participation rates set by the carrier.
Downside floorWhen the index drops, your credited rate doesn't go negative. Policy charges still apply.
Tax-advantaged accessFunded correctly and kept under MEC limits, policy loans can deliver income without a tax bill.
Built for 1099 incomeFund more when freight's good, less when it's slow. No 401(k)? This is the closest thing you own outright.
Get my carrier illustration
The floor, illustrated
Index +12%
Index +7%
Index −18%
Index +9%
Index −6%
Index +14%

In the down years your credited rate holds at the floor instead of going negative — but policy charges continue, and gains in up years are limited by the carrier's cap. Illustrative only, not a carrier illustration.

Protected growth & income

Annuities, every kind — told straight.

Two anchors hold a retirement steady: a guaranteed-rate vault, and an indexed engine that can become a paycheck for life. Here's each kind, in plain English — and what it's actually for.

Fixed annuity · MYGA

The Guaranteed Vault

  • One interest rate. Guaranteed. In writing.
  • Locked for the full term you choose.
  • Your principal never goes backward.
  • Taxes wait until you take money out.
Think CD — built for retirement money. Choose a term. Lock the rate. Sleep well.
Fixed indexed · FIA

The 0% Floor Engine

  • Your value climbs a ladder — every gain locks in. Permanently.
  • Market falls? Your worst year is 0%.
  • You never have to climb back from a loss.
  • Zero is your hero.
Gains ratchet up. Market losses don’t reduce your locked value. Growth potential without market risk to principal.
FIA · how growth is measured

Caps, Participation & Spreads

  • Cap — a ceiling. Keep everything up to it.
  • Participation — a share. Keep a slice of any gain.
  • Spread — a toll. Keep everything past it.
  • The carrier declares these yearly. The 0% floor never moves.
Caps and shares can move — in both directions. The floor cannot. Ask for the guaranteed minimums before you sign.
Lifetime income · SPIA & income riders

The Income Spigot

  • Your savings fill a tank.
  • At retirement, you open the spigot.
  • Out flows a paycheck. Every year.
  • The paycheck outlives the tank — guaranteed by contract. For life.
Income you can't outlive. The fix for the retirement question nobody can answer: "how long will I live?"

Annuity guarantees are backed by the claims-paying ability of the issuing insurance carrier. Caps, participation rates, spreads, and declared rates are set by the carrier and can change per the contract. Withdrawals may be subject to surrender charges and, before 59½, IRS penalties. The descriptions above are educational, not an offer of coverage or a quoted rate — get carrier-specific figures on a free call.

Interactive walkthroughs

Don't take our word for it. Play with it.

Most agents hand you a brochure. We built you software — two interactive walkthroughs that make the most confusing products in insurance something you can actually see, tap, and stress-test yourself. $0 to work with us.

Protect · Grow · Distribute

The Wealth Shield Matrix

The bucket-and-shield simulator. Crash the market on purpose and watch the shielded bucket hold while the unshielded one drains — then run your own numbers in the projection studio.

the wealth shield matrix
The Wealth Shield Matrix — bucket and shield downturn simulator
IUL ShieldAnnuity AnchorsLive projectionsObjection dashboard
Open the Matrix ↗
Care · Paycheck · Home · Legacy

The Protection Blueprint

Your whole protection plan on one screen — four shields, each explained honestly, starting with the number nobody says out loud: 7 in 10 will need long-term care, and Medicare pays $0 toward custodial care.

the protection blueprint
The Protection Blueprint — the Care Shield walkthrough
Care ShieldPaycheck ShieldHome ShieldLegacy Shield
Open the Blueprint ↗ Nothing is submitted until you say so. Build it, close the tab, no one calls you.
Meet the Legacy Concierge

Every insurance question. Answered instantly. Out loud, if you want.

The Legacy Concierge knows every product we design — term vs. whole, living benefits, IUL mechanics, long-term care, what things cost, and who qualifies. Ask by typing or just talk to it.

Voice-enabledTap the mic and ask out loud — it listens and speaks its answers back.
Knows every productMortgage protection, IUL, hybrid LTC, final expense, annuities — and the fine print.
Hands off to a humanWhen you're ready, it books you straight onto Connor's calendar. No bots pretending to be people.
The 60-second fit check

Four questions. Your best path.

The Legacy Blueprint

Draw your own plan. Then we'll price it.

The fit check tells you which door to walk through. The Blueprint builds the whole room — what you're protecting, how much of it, and what it should cost.

01
You build itIncome, debts, who depends on you.
02
You see the shapeCoverage type, amount, and the ballpark number.
03
We price it for realBring it to a call — Connor pulls live carrier offers.
Legacy Blueprint Live Open full screen ↗
Estimates are illustrative, not an offer of coverage or a quoted rate. Not loading? Call or text 610-360-8583
Instant estimate studio

Just want a number? Move the sliders.

The Blueprint builds the plan. This prices one piece of it — move the sliders, then we'll send you the range.

Your email is used to send this and so Connor can follow up. No reselling your data, ever. Reply STOP any time.

Estimates are illustrative ranges based on typical non-guaranteed industry pricing for healthy applicants and are not an offer of coverage or a quoted rate. Actual premiums and annuity rates are determined solely by carrier underwriting and current product offerings, and vary by state, health class, and carrier. Annuity and IUL projections use illustrative, non-guaranteed rates you select — IUL figures reflect a typical policy-cost band and are not a carrier illustration. Hybrid LTC and disability figures are broad planning ranges; actual pricing depends on health, occupation class, carrier, and state. Get exact figures on a free call.

Where we're licensed

Serving families across 12 states.

Connor Herron is a licensed insurance producer (NPN 21556594) in the following 12 states:

Pennsylvania New Jersey Virginia Wisconsin Iowa Indiana Florida Texas Massachusetts North Carolina Ohio Minnesota

Not in one of these states? Call us — we can often point you to a trusted licensed partner where you live.

Meet your agent

Life insurance shouldn't be complicated.

Connor Herron, independent life insurance agent
Licensed producerNPN 21556594

I'm Connor Herron — a Lehigh Valley local and independent life insurance agent licensed in 12 states.

My job is simple: secure your family's peace of mind with transparent, affordable coverage. Because I'm independent, I work for you — not a carrier. Every policy gets shopped across 20+ national companies, explained in plain English, and sized to your real budget.

It costs you nothing to work with me — your premium is identical to buying direct. And if a policy isn't right for you, I'll be the first to tell you. When you call the number on this page, you get me. Not a call center.

— Connor Herron
Common questions

Answered straight, the way we'd want it.

Usually not. Many carriers offer accelerated, no-exam underwriting — you answer health questions and most of our clients qualify without ever seeing a needle. Exams remain optional when they'd earn you a better rate.

Employer coverage is typically only 1–2x your salary and disappears when you change jobs. A personal policy is portable, sized to your real needs, and can carry living benefits your group plan doesn't.

Riders on qualifying policies that let you access part of your own death benefit while you're alive if you're diagnosed with a critical, chronic, or terminal illness. Terms vary by carrier and state — we review your policy's specifics line by line before you sign.

Nothing. Agents are compensated by carriers, and your premium is identical whether you buy through an agent or direct. The difference: you get an advocate who shops the whole market and answers the phone in year ten.

A common starting point is 10–12x your annual income, or the DIME method: Debt + Income replacement years + Mortgage balance + Education costs. Build your Blueprint above for a quick estimate, or we'll run your exact number on the call.

Three depths of the same question. The fit check is four questions and tells you which type of coverage suits you. The Blueprint is the full planning tool — it maps what you're protecting and how much. The estimate studio just prices a single product with sliders. All three are free, none need your email, and none replace a real quote from underwriting.

No — and it never pretends to be. It's automated software running on our own server, answering from a knowledge base Connor wrote and reviewed, with hard rules: it can't quote you a rate, can't give tax advice, and can't promise you'll be approved. Only underwriting decides that. Your conversation isn't stored or sold — it disappears when you close the tab. For anything personal, it hands you to Connor, a licensed human.

One conversation. Decades of certainty.

Fifteen minutes now, or a phone call your family can't afford later.

You'll leave knowing exactly where your family stands — the number, the carrier, and the monthly cost. Whether you buy is genuinely up to you.

$0 to work with us · Licensed in 12 states

Not ready to talk? Build your Blueprint privately — no salesperson. Or buy online with Ethos ↗.

Trust & verification

Everything you can check before you talk to us.

Producer Connor Herron NPN 21556594 · verifiable on the NIPR national registry
Licensed in 12 states PA · NJ · VA · WI · IA · IN · FL · TX · MA · NC · OH · MN
Agency Independent 20+ carriers · $0 to work with us · not a captive shop
What you get Real numbers planning ranges on this page, carrier illustrations on the call
Call Connor Get my numbers